The "Leave-Behind"
What is a "leave-behind"?
When applying for jobs or sitting through interviews, candidates can choose to give the recruiter a small token, or "leave-behind." As the name suggests, a leave-behind is a type of object or document that individuals can quite literally leave behind for a client, interviewer, or supervisor. A leave-behind can take on one of many forms, from simple documents like business cards or postcards, to more creative options like small figurines.
How can it give me an advantage?
Supplying a client or interviewer with a leave-behind can greatly boost your professional image and help the other party remember who you are. As hiring managers may sit through hundreds of applications, a creative leave-behind may help you stand out among the other candidates. A well-designed leave-behind may prove to the recruiter your sense of sincerity, passion, and commitment.
What are some options for leave-behinds?
While some individuals may feel the need to go all out with their leave-behinds, using one of the oldest traditional mediums such as printed documents can be appreciated by everyone. Paper leave-behinds offer great flexibility at affordable prices. Some suggestions for paper leave-behinds include:- Business Cards
- Brochures
- Calendars
- Crosswords
- Folders
- Notepads and Sticky Notes
- Postcards
An effective leave-behind should be easy to read and store (you don’t need to provide a 100-page booklet!). To give a further lasting impression, a leave behind can feature some aspect of amusing or engaging material. For example, instead of slapping a few sentences in standard font on a blank piece of paper, using different font sizes, styles, and colors can make your leave-behind interesting to read and will increase the chances of a recruiter keeping it and remembering you later.